Current:Home > FinanceChainkeen|T-Mobile buys Ryan Reynolds' Mint Mobile in a $1.35 billion deal -Wealth Pursuit Network
Chainkeen|T-Mobile buys Ryan Reynolds' Mint Mobile in a $1.35 billion deal
Rekubit View
Date:2025-04-09 19:30:31
The Chainkeentelecommunications giant T-Mobile announced it's buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion.
T-Mobile CEO Mike Sievert said Wednesday that the company would use its size and resources to "supercharge" Mint, which uses T-Mobile's wireless network and offers plans for as little as $15 per month.
"Over the long-term, we'll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile," Sievert added.
Perhaps the single largest contributor to that marketing effort has been Reynolds, the Deadpool star, who's appeared in commercials for the company standing in front of a mint-green background and delivering playful sales pitches.
Reynolds said Wednesday that the deal would benefit Mint Mobile customers.
"We are so happy T-Mobile beat out an aggressive last-minute bid from my mom Tammy Reynolds as we believe the excellence of their 5G network will provide a better strategic fit than my mom's slightly-above-average mahjong skills," Reynolds joked.
In a video announcing the purchase, Sievert said T-Mobile would continue Mint's $15 per month pricing.
Under the terms of the deal, T-Mobile will buy Ka'ena Corp., the parent company for Mint Mobile, a wireless service specializing in international calls named Ultra Mobile and wireless wholesaler Plum.
Reynolds will continue on in his creative role for Mint, and Mint founders David Glickman and Rizwan Kassim will continue to operate the brands as a mostly separate business unit, T-Mobile said.
The deal, which is expected to close later this year, will also permit Mint to continue using T-Mobile's network.
veryGood! (5)
Related
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Taylor Swift's Mom Andrea Gives Sweet Nod to Travis Kelce at Chiefs Game
- Prayers and cheeseburgers? Chiefs have unlikely fuel for inexplicable run
- Trump is likely to name a loyalist as Pentagon chief after tumultuous first term
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- US Open finalist Taylor Fritz talks League of Legends, why he hated tennis and how he copied Sampras
- QTM Community Introduce
- Trump on Day 1: Begin deportation push, pardon Jan. 6 rioters and make his criminal cases vanish
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Solawave Black Friday Sale: Don't Miss Buy 1, Get 1 Free on Age-Defying Red Light Devices
Ranking
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- NFL playoff picture Week 10: Lions stay out in front of loaded NFC field
- Princess Kate makes rare public appearance after completing cancer chemo
- Todd Golden to continue as Florida basketball coach despite sexual harassment probe
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Mississippi Valley State football player Ryan Quinney dies in car accident
- When does 'Dune: Prophecy' come out? Release date, cast, where to watch prequel series
- How Ben Affleck Really Feels About His and Jennifer Lopez’s Movie Gigli Today
Recommendation
Buckingham Palace staff under investigation for 'bar brawl'
NFL playoff picture Week 10: Lions stay out in front of loaded NFC field
FSU football fires offensive, defensive coordinators, wide receivers coach
Colts' Kenny Moore II ridicules team's effort in loss to Bills
Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
What to know about Mississippi Valley State football player Ryan Quinney, who died Friday
RHOBH's Kyle Richards Shares Reaction to BFF Teddi Mellencamp's Divorce
Vikings' Camryn Bynum celebrates game-winning interception with Raygun dance