Current:Home > ScamsShoppers spent $14.2 billion during Amazon's Prime day: Here's what they bought -Wealth Pursuit Network
Shoppers spent $14.2 billion during Amazon's Prime day: Here's what they bought
View
Date:2025-04-13 07:03:33
Amazon's two-day Prime Day event certainly hit its prime, as online shoppers spent a record-setting $14.2 billion, up 11% from last year, according to sales tracking data from Adobe Analytics.
Each day of the online event – Tuesday, July 16, and Wednesday, July 17 – online spending in the U.S. tallied $7 billion, according to Adobe's analysis which tracks online transactions, covering more than 1 trillion visits to U.S. retail sites. (Adobe's spending data is aggregated and anonymized, so it doesn't directly track Amazon's sales, but suggests demand for the Prime Day deals.)
Nearly half of all online purchases (49.2%) were made on mobile devices – compared to desktop computers – up 18.6% over a year ago, according to Adobe Analytics.
Amazon did not release a sales figure, but said this had been its biggest Prime Day shopping event ever, with record sales and more items sold than any previous Prime Day. In the three weeks ahead of the shopping event, millions of new members joined Amazon Prime, Amazon says.
That helped spur the event's success, the company said. A subscription to Amazon Prime costs $14.99 per month, or $139 per year; perks include free same-day delivery and free two-day shipping, plus Prime Video, Amazon Music and more.
"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores, in a statement.
Amazon Prime Day:21 deals you can still get and are actually worth it.
Amazon Prime Day: What did we buy?
Nearly half of all online spending during Prime Day was on electronics, clothing and furniture – categories that had seen "low single digit growth in the first half of 2024,” said Adobe Digital Insights lead analyst Vivek Pandya in a press release. The company predicted online sales durin Prime Day of $14 billion.
“It's clear now that the Prime Day event has been a catalyst across these major categories, with discounts deep enough for consumers to hit the buy button and upgrade items in their homes.”
A closer look at spending during Prime Day, according to Adobe Analytics:
- Back to school: Sales of backpacks, lunchboxes, stationery, and other school and office supplies were up 216% across both days, when compared to daily sales levels in June 2024.
- Apparel: Purchases of children's clothing rose 165%. Sales of suits were up 36%; increases in outerwear sales (19%), footwear (17%), and accessories (17%).
- Electronics: Overall sales of electronics rose 61%. Especially hot were tablets (up 117%), televisions (111%), headphones and Bluetooth speakers (105%), fitness trackers (88%), computers (80%), smartphones (71%), and cameras (60%).
- Furniture and appliances: Leading the way, were small kitchen appliance sales, which increased 76%. Kitchenware and cookware rose 25%; also rising were mattresses (up 21%), home office furniture (14%), and bedroom furniture (11%).
Purchases you make through our links may earn us and our publishing partners a commission.
How much did Americans spend on Prime Day?
The average order size on Prime Day 2024 was $57.97, according to research firm Numerator, based on its survey of 93,513 Prime Day orders from 35,588 unique households July 16-17.
More than half of the households tracked (60%) placed more than two separate orders, bringing the average household spend to about $152.33.
The top five items purchased, according to Numerator: Amazon Fire TV Sticks, Premier Protein Shakes, Liquid I.V. Packets, Glad Trash Bags, and COSRX Snail Mucin Serum.
Shoppers were restrained on their purchases, tending to opt for "small indulgences and everyday items," said Numerator analyst Amanda Schoenbauer in a statement. "Shoppers purchased fewer big-ticket items than we've seen in past years, and fewer participants placed multiple orders throughout the sale, indicating a shift to more conscious shopping and a preference for saving over splurging."
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
veryGood! (4768)
Related
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Why Maria Menounos Credits Her Late Mom With Helping to Save Her Life
- Dakota Access Opponents Thinking Bigger, Aim to Halt Entire Pipeline
- Rihanna and A$AP Rocky's Baby Boy's Name Revealed
- South Korean president's party divided over defiant martial law speech
- Confusion and falsehoods spread as China reverses its 'zero-COVID' policy
- Heat wave returns as Greece grapples with more wildfire evacuations
- A new kind of blood test can screen for many cancers — as some pregnant people learn
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Lisa Rinna Reacts to Andy Cohen’s Claims About Her Real Housewives Exit
Ranking
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Today’s Climate: September 2, 2010
- Man charged with murder after 3 shot dead, 3 wounded in Annapolis
- Editors' picks: Our best global photos of 2022 range from heart-rending to hopeful
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Juul settles more than 5,000 lawsuits over its vaping products
- Today’s Climate: August 25, 2010
- How one artist took on the Sacklers and shook their reputation in the art world
Recommendation
Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
Man dies after eating raw oysters from seafood stand near St. Louis
ACM Awards 2023 Winners: See the Complete List
The Bombshell Vanderpump Rules Reunion Finally Has a Premiere Date
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
American life expectancy is now at its lowest in nearly two decades
Matthew McConaughey's Son Livingston Looks All Grown Up Meeting NBA Star Draymond Green
Hillary Clinton Finally Campaigns on Climate, With Al Gore at Her Side