Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Wealth Pursuit Network
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-16 21:59:33
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (93)
Related
- Highlights from Trump’s interview with Time magazine
- These Trendy Michael Kors Bags Are All Under $100 – Hurry Before These Unbeatable Deals Are Gone
- If the EV Market Has Slowed, Nobody Bothered to Tell Ford
- Colorado woman tried to steal a pickup, but couldn’t handle the stick shift, police said
- Senate begins final push to expand Social Security benefits for millions of people
- Idaho Murder Case: Former Roommate Reveals Final Text Sent to Victim Madison Mogen
- Pregnant Jenna Dewan Poses Naked in Front of Open Window in Riskiest Photo Yet
- Union push pits the United Farm Workers against a major California agricultural business
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- Are Americans losing their taste for Starbucks? The whole concept got old, one customer said.
Ranking
- All That You Wanted to Know About She’s All That
- Michigan former clerk and attorney charged after alleged unauthorized access to 2020 voter data
- TikTok sues US government: Lawsuit alleges forced ban or sale violates First Amendment
- The Real Reason Khloe Kardashian Didn't Name Baby Boy Tatum for 8 Months
- Intellectuals vs. The Internet
- Review: The simians sizzle, but story fizzles in new 'Kingdom of the Planet of the Apes'
- Indiana GOP governor nominee Mike Braun announces his choice for lieutenant governor
- NASA delays Boeing Starliner launch after rocket issue. When is it set to happen now?
Recommendation
A South Texas lawmaker’s 15
New Mexico AG again accuses Meta of failing to address child exploitation as several arrested in sting operation
Israel tank unit takes control of Gaza side of Rafah border crossing as Netanyahu rejects cease-fire proposal
World Food Prize goes to 2 who helped protect vital seeds in an Arctic Circle vault
Senate begins final push to expand Social Security benefits for millions of people
College football way-too-early Top 25 after spring has SEC flavor with Georgia at No. 1
Social Security COLA prediction 2025: 3 things to know right now
1 in 24 New York City residents is a millionaire, more than any other city